Social Media Marketing

Resumen personal

I've lead global influencer programs for top leveraged social media listening tools to lead the influencer marketing initiatives at Sony Entertainment, IBM, Forever 21, Inc., and digital agencies. I'm bringing nearly 10 years of experience as an organic social media campaign strategist – impacting corporate, celebrity, fashion, financial, and entertainment industries as a creative digital strategist, producer, and social media manager. I have experience in leading successful worldwide paid digital campaigns with budgets over $2M QOQ. I've defined and owned the end to end growth marketing strategies and road maps with a primary focus on driving revenue, brand awareness, and fan following. While working at IBM for the past four years, I've developed and led social media and digital campaigns, and programs for c-level executives, developers, global sales professionals, and industry thought leaders. I work cross-functionally with internal teams (Sales, PR, Marketing, internal brand ambassadors and external influencers) to create cohesive social media strategy to increase ROI, traffic, engagement, and share of voice. I'm continually staying on top of market trends and competitors that enable us to be industry leaders to increase our presence, awareness, and advocacy. I'm comfortable, polished, and confident when presenting to large groups, and executives. Education: Masters in Business

Habilidades

SEO / SEM8 Sales and lead generation8 Marketing Consultant8 Market Research8 Digital Marketing8 Google Adwords8 Branding8 Twitter8 Social Media8 Google+8