Marketing | Public Relations

Hourly rate: members only

Availability: members only

Willingness to travel: At home

Professional status: Freelancer

Last updated: Mar 28, 2025

Total work experience: 1 year(s)

Language skills: English, Hindi, Bengali,

Personal summary

I am a postgraduate with a degree in Master of Science in Management (Marketing) at SMU. I have worked as a part-time Marketing executive at a B2B reg-tech start-up, Radicali. Four months into this role I had taken full ownership of ideation, designing, and implementation of the marketing space at the company. Working in a fast-paced environment alongside my coursework has been a great learning experience in terms of time management and working on multiple projects simultaneously. Having worked as an Account Services Intern at Golin, The Interpublic Group of Companies, Singapore, I have gained a lot of insight into the SEA business environment. I have handled the crafting of media reports and communications materials for APAC brands. A few interesting projects I have worked on during my stint at Golin are – Ben & Jerry’s X Netflix, FairPrice CNY, Carlsberg X Liverpool. Besides these I have been involved in working at media pitches, research work for new businesses for the company, preparation of media kits and keeping a track of the relevant trends while also handling media relations of the clients. Working at a Global PR agency has developed my written, communication, as well as strategy skills to a huge extent which I believe, are the pre-requisites for the kind of domain I’m looking to work at. Prior to this, the role of a Marketing & Business Development Intern at a start-up, UrbanClap made me aware of the different dynamics within an organization. I was assigned to take up responsibilities as a marketing coordinator in-charge of the beauty and wellness vertical. Responsibilities included the setting of new marketing campaigns, studying competitor and industry trends, and analyzing customer experiences while matching them with solutions to meet the demand targets set by the company. I was also responsible for handling the makeup category from scratch. My first internship experience was at a Marketing & PR agency, Media Box where I was responsible for the development and execution of strategic media plans including digital & print media. I handled client relations and feedback.  My role also included copywriting, content marketing, social media management, and trend analyses. I have worked for clients mainly from the Tech, Lifestyle & Corporate industries. I assisted the creative department in the formulation & development of graphics using adobe illustrator. Market Research, content creation, and new business development have been a crucial part of my job role at Media Box. My major in Economics helped me in developing analytical & critical thinking skills. I have a knack for creativity, business, and all things aesthetic. In my free time, you would catch me either writing a piece of poetry or scrolling through Pinterest while jamming on Spotify. I possess excellent communication, organizational and interpersonal skills combined with a background in marketing, and client management. Education: Masters in Communication and journalism

Skills