Digital Marketing Strategist

Personal summary

I am a Digital Marketing expert with 6+ years of experience in various facets of Digital Marketing including Pay Per Click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Online Reputation Management (ORM), Social Media Marketing (SMM), Mobile App Marketing (MAM) and Drip Marketing Automation. I have vast Digital Marketing experience in both B2B/B2C eCommerce Industries, leveraging a host of paid marketing initiatives on various channels, including, Google Ads, Yahoo/Bing, Facebook, LinkedIn, HubSpot, Amazon, Instagram, and Twitter. My primary duties in the companies are focused on developing, implementing, and managing a mass of digital marketing tools, analytic platforms and leveraging CRM systems (Salesforce, ZohoCRM & SugarCRM) to deliver strategic campaigns intended to increase brand awareness, drive traffic, convert leads and increase retention rates for in-house campaigns as well as assigned Digital Marketing Clients/accounts. Secondary to the above, my position also requires the assessment of new marketing technologies, analyzing business opportunities, executing marketing plans and strategies. I am responsible for the development, management, and dissemination of the Marketing Calendar within the department as well as to the US-based team. In addition to skills & specialization in Digital Marketing, I hold the following certifications in support of my duties and role at various companies : • Google Campaign Manager • Google Ads Search • Google Shopping • Google Ads Display • Google Ads Video • Google Ads Apps • Google Ads Measurement • Google Search Ads 360 • Google Display & Video 360 • Google Digital Sales • Google Analytics • Advanced Google Analytics • Google Ads Mobile • Google Mobile Sites • Google DoubleClick Search Basics • Google My Business • Bing Ads Accredited Professional • SEMrush Advertising Toolkit Exam • SEMrush Content Marketing Toolkit Exam • SEMrush SEO Toolkit Exam Strengths: • Ability to analyze and synthesize complex data elements; ability to problem-solve and think strategically. • Able to work effectively in a collaborative work environment or individually. • Strong interpersonal, written and verbal communication skills. • Highly motivated, creative and goal-oriented with an eagerness to exceed objectives and take on more responsibilities. Education: College/University in Engineering

Skills

Business Development8 SEO / SEM8 Digital Marketing8 Google Adwords8 Branding8