Google AdWords Expert

Personal summary

Commercially focused Paid Media Expert in Google Ads, and Facebook Ads. I will help you build and run successful campaigns in Search, Shopping, Video, Display and Social paid ads. B2C Strategy and Training is available. I have extensive B2C experience of over 5 years ranging from tech behemoths and unicorns to fresh E-commerce start-ups. I make it my business to transform (or create) your campaigns into efficient and successful revenue channels. Strategy is done according to your business needs and can include all or a selection of the following: > Click Strategy (Impressions, Clicks, CTR) - Creatives, Keyword Targeting, Keyword Exclusions > Conversion Strategy (CVR) - Landing Pages, Customer Journey > Efficiency (CPC, CPA, ROAS) - Bidding, Bid Adjustments, Budget Management > Audiences - Retargeting (building the funnel), Affinity Audiences, In-Market Audiences, 1st Party Data, Interest Based Audiences, Lookalike Audiences > Automation - Bidding Automation, DSA, Ad Customisers > Testing - Creative Testing, Campaign Structure Testing, Audience Testing, Landing Page Testing Channel Expertise: Google Search, Google Shopping, Google Display Network, Google Video, Google Analytics, Facebook Ads, Instagram Ads. Education: College/University in Business

Skills

SEO / SEM3 Sales and lead generation3 Market Research3 Digital Marketing3 Google Adwords3